With the advancement of the internet, sending flowers anywhere around the globe to your loved ones has become far easier and much more cost effective than ever before. Or at least isn’t that how it should be?
Millions of consumers and florists worldwide are ending up out of pocket and very disappointed. This is mostly due to the relatively unknown fact that it is becoming more and more difficult to find a Real Local Florist on the internet or in the local pages.
Many companies are posing as real florists, offering discounted rates to entice the consumer to purchase from their sites, while only acting (sometimes very badly), as a middleman. This often results in lost orders, wrong details being passed on to the filling florist and florists not getting paid for their hard work.
To help combat this, here are a few tips on how not to get caught out by what the industry describe as ‘Order Gatherers’ and ‘Order Skimmers’.
* Choose a florist that displays his or her own work on their website. Don’t settle for a site that has a generic ‘brochure’ otherwise your order could end up at ‘floral order central’! At least if the florist is displaying their own work, you will know that the florist is in fact real! You will also be able to choose personalised flowers and even funky little add-ons if you so wish. After all, we are all individuals and flowers can often be an expression of this.