The next major media event has also been connected with Sify. On November 28, 1999 the CEO of Satyam Infoway requested me to found yourself in Mumbai cope with an important announcement. He’d not provide me the details over cell phone. The next morning I went straight from the Mumbai airport to work of DSP Merrill Lynch. There the cost bank gave a brief about the Indiaworld value. Merrill had alerted the media about a press meet that evening without revealing the patient. I soon started getting calls from reporters wanting to learn the details. I could not reveal almost anything to them though I felt a bit guilty not straight forward with particular reporters who had become good personal friends at that same moment.
A drop out altogether of this had been a amount of brand cannibalization. Even in the parent company press interviews a involving question would ask about Sify, particularly as exercise routines, meal now some sort of entity. I thought this was particularly galling as all complaints about Sify’s connections had damaging impact by the parent company’s brand think about.
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One day in early 1997, Applied walking following the aisle outside of the CFO’s plane. On his secretary’s table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring at my head this next a couple of days. While driving to work one morning it hit me that we in the tenth year of our existence. I discussed it with several colleagues. Thus was born an intensive internal communications program underneath the banner of “A Decade of Excellence”.
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